Over at Book View Cafe, Nancy Jane Moore has an interesting post on Annie Murphy Paul’s article and other related research by Keith Oatley and Raymond Mar.
As a book designer, I would be curious to see a study that looks at good writing with a good page design vs. good writing with a poor design, and bad writing with a good design vs. bad writing with a poor design. Yes, good writing is subjective. I would have to be in charge of making that distinction.